FOUND
Make GenAI fall in love with your business
By Luke Liplijn
Get notified when the English edition is available:
ISBN Paperback: 978-9-0836-3930-7
ISBN E-book (ePub): 978-9-0836-3931-4
Why this book?
Two years ago, Luke Liplijn saw online search behavior shift from traditional search to AI search platforms like ChatGPT. With 1.8 million monthly visitors via organic search, everything seemed fine. But within six months, Google traffic dropped by 60%.
Visitors shifted to platforms that weren't being tracked. They asked ChatGPT for recommendations instead of googling. They used Perplexity for research instead of evaluating ten blue links.
"We were doing GEO before it had a name. When I started documenting this pattern, it became clear how many companies had the same question but no framework to answer it."
— Luke Liplijn
What you'll learn
The book is modular. Jump to the sections that are relevant to your situation now.
Part I: The Economics of AI Visibility
What is a citation worth? Why does #1 in AI answers get 80% of the value? Calculate ROI of GEO investments.
Part II: Risk & Reputation
AI hallucinations are a real reputation risk. Learn to monitor and respond when AI gives wrong information.
Part III: Psychology of AI Trust
Why do people trust AI recommendations 3x more than Google? Use this insight ethically for better conversions.
Part IV-V: Tactical Implementation
Wikipedia strategy, multimodal content, platform differences. Templates, workflows and checklists included.
Part VI-X: Scale & Automation
International language strategies, platform arbitrage, competitive intelligence and automation for structural GEO capability.
Part XI-XII: Ethics & Compliance
Where is the line between optimizing and deceiving? Stay compliant in regulated sectors like finance and healthcare.
Who is this book for?
Entrepreneurs or marketers who depend on organic traffic and see conversions shifting
Consultants or freelancers who advise clients on digital strategy and want to stay ahead
Executives at scale-ups where marketing budgets are under pressure and traditional CAC is rising
Professionals in regulated sectors (finance, healthcare, legal) who need compliance and visibility
About the author
Luke Liplijn is founder and CEO of Liplyn Information Group, an international data and media company with offices in Dubai, Porto and Hilversum. With twenty years of experience in media, data science and artificial intelligence, he helps companies become visible in both traditional search engines and AI platforms.
Through strategic optimization, Liplyn Information Group websites reach more than two million visitors per month via organic search in the Netherlands and six million visitors per month in the USA. Luke is regularly invited as a speaker at international marketing conferences.