Customer Analytics

Understand your customers, with the data you already have

We apply data science to your own customer, order and interaction data. Together we build segmentation, value and churn models that your marketing, sales and strategy teams can act on — engineered inside your own platform, without buying in third-party profiles.

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SegmentationCLV modellingChurn predictionData engineeringMLOpsDashboards

Customer Analytics

Why Liplyn Information Group for your sector

Segmentation models

Behaviour-based segments built on your own transaction and interaction history.

Value & churn modelling

Predict customer lifetime value, churn risk and next-best-action per segment.

Data engineering for CRM

Clean, deduplicate and unify your customer records across CRM, CDP and warehouse.

Analytics in production

Models deployed and monitored so scores land automatically in your own systems.

What you get

A data team that structures your customer data, models it and helps you put the outcome to work.

Customer data model unified across your CRM, CDP and data warehouse

Data quality and deduplication on your existing records

Segmentation model tailored to your market and proposition

Customer lifetime value and churn prediction models

White-spot and potential analysis on your own portfolio

Dashboards and scores delivered back into your systems

Privacy-proof by design: minimisation and GDPR-compliant processing

Talk to a data science specialist

Tell us about your customer data and the questions you want answered. We'll show what is possible with the data you already hold.

Trusted by leading brands

Client cases

Real projects and measurable results from the organisations we work with.

Technology

TechVenture AI

TechVenture AI needed to establish credibility in the competitive B2B SaaS space. Our integrated approach combining SEO, content marketing, and AI optimization helped them gain traction with enterprise clients.

+200% · Lead Generation

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Media & News Tech

Drimble

Drimble, the largest Dutch news aggregation platform, received a subsidy from Provincie Noord-Holland to fight fake news with AI. Liplyn Information Group developed the AI fake news detection system that identifies and filters misinformation across the 150 million news articles Drimble collected over the past 14 years.

150M · News Articles

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Recruitment & HR Tech

JobBooster

JobBooster operates job boards for blue-collar jobs in the Netherlands, including Bouwvacatures.nl, Techniekvacatures.nl, ICTvacatures.nl, Officevacatures.nl and Vacant.nl. Liplyn Information Group completely re-engineered the platform — back-end, front-end and all integrations for automatic vacancy ingestion — and built AI-driven recruitment modules that match candidates automatically in a conversational way.

5 · Job Boards

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Frequently asked questions

No. We do not sell or deliver third-party consumer, household or company data. We work exclusively with the data you already own or are licensed to use.

Yes. We work inside your processing agreement and lawful basis, apply data minimisation and pseudonymisation where possible, and document roles and retention.

Usually customer records, order or usage history and interaction data. The more history is available, the stronger the models — but we can start small and expand.

In your own cloud data platform — Snowflake, Databricks, BigQuery or Azure — so you keep full ownership and control.

As scores and segments written back to your CRM or warehouse, plus dashboards for the teams that use them day to day.

Yes. We often work in a mixed team and hand over documented models and pipelines so your analysts can maintain them.

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Turn customer data into decisions

Stop guessing. Use data science on your own data to see which customers matter, which are leaving and where growth sits.

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Understand your customers, with the data you already have