Liplyn Information GroupInformation Group
    Generative Engine Optimization

    Generative Engine Optimization (GEO) for AI Search Visibility

    When your customers ask ChatGPT, Perplexity, or Gemini for solutions in your industry — you want your brand cited and recommended. We make that happen.

    Trusted by 380+ brands

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    What Is GEO?

    GEO: The New Standard for Search Visibility

    Generative Engine Optimization (GEO) is the process of optimizing your brand so that AI search engines — like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot — cite and recommend your business when users ask relevant questions.

    Unlike traditional SEO, where you rank based on keywords and backlinks, GEO is about entity recognition, citation signals, and source trustworthiness. AI models don't cite websites — they cite sources they trust.

    How AI Search Works (And Why You Need to Be There)

    AI search engines work fundamentally differently than Google. Understanding how they select sources is the first step to visibility.

    1

    User Asks a Question

    Instead of typing keywords, users ask complete questions: "What's the best GEO agency in Europe?" or "Which tool helps with AI search visibility?"

    2

    AI Retrieves Trusted Sources

    The AI model searches its training data and retrieval-augmented sources for entities it recognizes and trusts — based on citations, authority signals, and structured data.

    3

    AI Generates an Answer

    The model synthesizes a direct answer, often naming specific brands, products, or services. If your brand isn't in those trusted sources — you're invisible.

    What We Optimize

    The 5 Pillars of GEO

    Each pillar targets a specific signal that AI models use to select sources and make recommendations.

    Entity Understanding

    We structure your brand's knowledge graph so AI models recognize who you are, what you do, and why you matter. Consistent entity signals across Wikipedia, Wikidata, Schema.org markup, and authoritative directories.

    Citation Likelihood

    AI models cite sources they trust. We place your brand in the publications, databases, and content hubs that LLMs retrieve from — turning you into a go-to reference.

    Source Authority

    We build domain authority through high-quality backlinks, press mentions, and co-citations with established entities in your industry. AI trusts brands that trusted sources vouch for.

    Content for AI Retrieval

    We create and optimize content specifically for how AI retrieves information: concise expert answers, structured data, FAQ schemas, and entity-rich copy that LLMs prefer to surface.

    AI Mention Monitoring

    Track your brand mentions across ChatGPT, Perplexity, Gemini, Copilot, and more. Weekly reports show exactly when, where, and how your brand is recommended — or not.

    What You Get

    No vague promises — concrete deliverables that measurably improve your AI visibility.

    AI Search Visibility Audit Report
    Competitor AI Mention Benchmarking
    Entity & Knowledge Graph Gap Analysis
    GEO Content Strategy & Calendar
    Structured Data Implementation
    Monthly AI Mention Tracking Dashboard
    Citation Building on Authoritative Sources
    Quarterly Strategy Reviews
    Our Process

    From Invisible to Recommended — In 4 Steps

    Each step builds on the previous. No loose tactics — a systematic GEO methodology.

    01

    AI Search Audit

    Where does your brand stand today?

    We query ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews with the prompts your buyers actually use. You get a clear picture: are you mentioned, ignored, or — worse — is your competitor recommended instead?

    02

    Entity & Authority Mapping

    Build the signals AI models trust

    AI doesn't rank pages — it trusts entities. We map your brand's knowledge graph presence, citation consistency, structured data, and authoritative mentions. Then we close the gaps competitors haven't found yet.

    03

    Content & Citation Strategy

    Create the content AI recommends

    We produce and distribute content optimized for AI retrieval: authoritative articles, structured FAQs, entity-rich pages, and third-party citations on high-authority publications that AI models pull from.

    04

    Monitor & Optimize

    Track mentions across every AI engine

    Our dashboard tracks your brand mentions across 10+ AI search engines weekly. You see exactly when, where, and how your brand is recommended — and we continuously optimize to increase share of voice.

    Proven Results

    10+
    AI Engines Monitored
    2-4
    Months to First Mentions
    50+
    Countries Covered
    4.9★
    Client Satisfaction
    Platform Features

    Everything You Need to Dominate AI Search

    From prompt research to competitor analysis—our platform gives you the data and tools to maximize your AI visibility.

    Prompt Research

    Discover what prompts drive AI mentions in your industry. Analyze LLM volume, topic difficulty, and brand mentions to create content that gets recommended.

    Prompt Research

    Competitor Research

    Track how often your brand is mentioned vs. competitors across AI platforms. Identify gaps in topics and sources where you can outperform.

    Competitor Research

    AI Search Health Check

    Audit your site's technical readiness for AI crawlers. Check if pages are blocked from AI search, identify errors, and get actionable fixes.

    AI Search Health Check

    Share of Voice & Sentiment

    Understand how AI perceives your brand. Track sentiment drivers, brand strength factors, and discover strategic opportunities for improvement.

    Share of Voice & Sentiment

    AI Traffic Analytics

    Monitor sessions from AI platforms in your analytics. See which AI engines drive the most traffic and track growth trends over time.

    AI Traffic Analytics

    Audience & PR Value

    Quantify the value of your AI mentions. Track audience reach, mention frequency, and calculate the PR value of your AI search presence.

    Audience & PR Value
    What We Won't Do

    Short-term shortcuts that destroy entity trust

    GEO is a trust game with AI models. These tactics may give a short bump, but they burn your brand long-term.

    AI-spammy content at scale

    We don't publish low-effort, unreviewed AI slop on your site. Models detect it and penalize the whole domain.

    Wikipedia manipulation

    We don't create Wikipedia pages for brands that fail notability criteria. Deletions damage your entity graph permanently.

    Citation farms and PBNs

    No private blog networks or bulk citation copies. AI models spot cluster patterns instantly.

    Guarantees on AI answer placements

    Nobody can honestly promise that — models change weekly. We do guarantee measurable share-of-voice growth.

    Results

    What we've shipped

    Three anonymized campaigns from 2024–2025. Full cases available under NDA.

    B2B SaaS — DACH expansion

    Mid-market SaaS launched GEO during EN→DE expansion

    +312%

    ChatGPT citations in 90 days

    +47%

    Branded search in Germany

    Wikidata + DE-locale schema + 12 thought-leadership pieces. Cited in top-3 for category-defining queries.

    Healthcare — multi-market

    Private clinic became top citation for specialist queries

    8 → 47

    AI mentions per week

    +38%

    Inbound consult requests

    Entity cleanup across 14 directories + medical schema + Perplexity-friendly FAQ structure. Dominant in NL and BE.

    FinTech — global launch

    Series-B fintech went from zero to cited across 5 markets

    0 → 18%

    Share of voice vs incumbents

    5x

    Inbound demo flow

    Full entity build (Wikidata + Crunchbase + sector directories) + 24 cross-border content pieces across 4 languages.

    Common Questions About GEO

    GEO is the practice of optimizing your brand's online presence so that AI search engines like ChatGPT, Perplexity, and Google Gemini recommend your products and services when users ask relevant questions. It builds on traditional SEO by focusing on entity authority, structured data, and citation signals that AI models use to generate answers.

    Traditional SEO focuses on ranking in search engine result pages (SERPs). GEO focuses on getting your brand mentioned in AI-generated answers. While both share foundational elements like quality content and authority building, GEO specifically targets the signals AI models rely on: structured data, entity recognition, authoritative citations, and consistent brand mentions across the web.

    GEO results can appear within 2-4 months as AI models update their retrieval sources frequently. Some improvements — like structured data fixes and entity corrections — can show impact within weeks. We provide monthly reporting so you can track progress across all AI platforms.

    We optimize for all major AI search engines: ChatGPT, Google Gemini (including AI Overviews), Perplexity, Microsoft Copilot, Claude, Meta AI, and emerging platforms. Our monitoring covers 10+ AI engines.

    Yes. Cross-border GEO is one of our core strengths. AI models serve different answers in different languages and regions. We implement localized entity strategies and monitor your brand mentions across languages and geographies.

    Our audit covers AI crawler accessibility, structured data implementation, entity recognition across knowledge graphs, current AI mention frequency vs competitors, citation source analysis, and content gap identification. You receive a detailed report with prioritized action items.

    Yes. Google AI Overviews pull from authoritative, well-structured content. Our GEO strategy specifically targets the signals used by Google's AI features, including featured snippet optimization, structured data markup, and authoritative citation profiles.

    ChatGPT ranks brands by authority signals: trusted citations, structured data, entity consistency across the web, and the quality of sources that mention you. We build those signals deliberately so your name appears in the answers that matter.

    Perplexity is an AI answer engine used by researchers, investors, and decision-makers. It cites live sources. Showing up in Perplexity means your content is trusted enough to be referenced as fact — a strong trust signal for B2B buyers.

    No. For regulated industries it is also a compliance and information-duty issue. If AI engines spread outdated or wrong information about your products, pricing, or safety, that creates legal and reputational risk. GEO gives you control over the narrative.

    We track brand mention frequency across AI platforms, share of voice vs competitors, AI-referred traffic in your analytics, sentiment of AI mentions, and citation source growth. All metrics are available in your monthly dashboard.

    Ready to Get Visible in AI Search?

    Get a free GEO audit and discover how often your brand is mentioned in ChatGPT, Perplexity, and other AI search engines — compared to your competitors.

    Cross-Border Marketing Company

    Global Reach, Local Vibes 🌍

    We help businesses grow across markets with multilingual SEO, local link building & AI search optimization. We get every market.

    🇳🇱Netherlands
    🇧🇪Belgium
    🇩🇪Germany
    🇫🇷France
    🇬🇧United Kingdom
    🇪🇸Spain
    🇮🇹Italy
    🇦🇹Austria
    🇨🇭Switzerland
    🇺🇸United States
    🇨🇦Canada
    🇦🇪UAE

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    Real projects and measurable results from the organisations we work with.

    Het Hotelbed

    Hospitality Supply

    Het Hotelbed

    AI Visibility case: we made Het Hotelbed the hotel bed supplier that AI assistants name. Through AI Search optimisation, GEO and cross-border content, they now appear in AI answers when hoteliers ask for quality beds.

    78% · AI Visibility Score

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    Manufacturing & Wholesale

    Bremafa Groothandel

    Bremafa Groothandel produces premium sleep products in-house for retailers, care institutions, and large-scale projects. We made them findable in AI Search so buyers, architects, and procurement teams now discover Bremafa when they ask assistants for a reliable Benelux mattress and boxspring supplier.

    +180% · Wholesale Inquiries

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    JuniorDental

    Healthcare

    JuniorDental

    JuniorDental was struggling to stand out in a crowded dental market. We went all-in on AI Search: structuring their expertise, earning trusted citations, and optimizing for ChatGPT, Perplexity, and Google AI Overview so parents asking assistants for a children's dentist now get JuniorDental as the recommended choice.

    340% · Organic Traffic Increase

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    Curious about the possibilities?

    We'd love to explore how you can get more out of your data, AI and digital visibility.

    Book a meeting