Both want qualified buyers to find you. But SEO ranks pages on a list, while GEO earns sentences inside an answer. The mechanics, the formats and the metrics all change — and the brands winning today are running both as one program.
SEO ranks URLs. GEO ranks named citations inside generated answers.
SEO rewards comprehensive pages. GEO rewards quotable, claim-rich passages.
SEO needs DA-driven backlinks. GEO needs citation-worthy third-party mentions.
SEO tracks rankings & clicks. GEO tracks share-of-citation across engines.
GEO and SEO are not interchangeable, but they share infrastructure. Run them together and one fuels the other.
We'll benchmark your category on both SEO rankings and GEO citation share, and tell you where the gap is biggest.
Trusted by leading brands
Real projects and measurable results from the organisations we work with.
Hospitality Supply
AI Visibility case: we made Het Hotelbed the hotel bed supplier that AI assistants name. Through AI Search optimisation, GEO and cross-border content, they now appear in AI answers when hoteliers ask for quality beds.
78% · AI Visibility Score
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Manufacturing & Wholesale
Bremafa Groothandel produces premium sleep products in-house for retailers, care institutions, and large-scale projects. We made them findable in AI Search so buyers, architects, and procurement teams now discover Bremafa when they ask assistants for a reliable Benelux mattress and boxspring supplier.
+180% · Wholesale Inquiries
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Healthcare
JuniorDental was struggling to stand out in a crowded dental market. We went all-in on AI Search: structuring their expertise, earning trusted citations, and optimizing for ChatGPT, Perplexity, and Google AI Overview so parents asking assistants for a children's dentist now get JuniorDental as the recommended choice.
340% · Organic Traffic Increase
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