Insights & News

More and more business decisions no longer start with Google, but with AI. Customers ask their questions to ChatGPT, Perplexity and other smart assistants that answer instantly. What does that mean for the visibility of organisations? How do you make sure your company stays relevant and findable in a world of AI Search and Agentic AI? At the same time many organisations struggle with another challenge: how do you apply AI and data in practice to work smarter and build competitive advantage?

In this Business Update, host Ron Lemmens spoke with entrepreneur and AI expert Luke Liplijn. For over twenty years he has helped organisations get value from data, AI and digital technology. Through his company Liplyn Group he supports entrepreneurs and organisations on digital visibility, AI adoption and the strategic use of data. Now that AI is becoming more accessible for SMEs, new opportunities — and new challenges — are emerging.

Anyone who wants to stay visible in a fast-changing market cannot ignore these developments. What impact does AI Search have on marketing and findability? Why does Liplyn believe 2026 will be the year of Agentic AI, and which steps can entrepreneurs take today to avoid falling behind tomorrow?

New Business Radio produces dedicated updates & podcasts to inform every sector. The updates are broadcast on New Business Radio and the podcast is distributed through all well-known podcast channels (including Spotify & Apple Podcasts) and social media.

These updates offer a different perspective. Beyond traditional news, entrepreneurs share what is happening inside their company or sector and how they deal with it. Which opportunities arise and how can an organisation move optimally in times like these?

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