Exxaero Reaches New Heights with High Quality B2B Prospects

Exxaero is a leading Dutch private jet company known for delivering personalized air travel experiences, combining safety, luxury and flexibility. Exxaero was facing a significant challenge of identifying and connecting with an exclusive niche of private jet clients.

In an exclusive interview with Marc Buijs, Sales Executive at Exxaero and Co-Founder & CEO of PayPerPlane, he shared insights into the challenges of targeting their exclusive clientele.

“Our client base is very small compared to the world population. It’s a very exclusive product that we sell,” Marc explains. “Most people who can fly private are even harder to target or harder to find because they don’t want to expose their contacts as easily as other people may do. So that’s kind of a hassle.”

To connect with a highly specific and discreet audience, Exxaero required a trusted partner capable of delivering precise, high-quality data tailored to their unique needs. Drimble Data stepped in as the solution, offering unmatched expertise and high quality B2B prospecting data to meet their requirements.

Connecting with Drimble Data

Recognizing the need for a more precise approach, Marc reached out to Drimble Data’s CEO, Luke Liplijn, to find a solution to their challenge.

“Drimble Data helped us with finding a way to target a new group of people who don’t really know about the product or might not have thought about booking a private flight,” says Marc. “That’s what we were able to do with this data.”

Use Cases of the Data

With Drimble Data’s refined B2B database, Exxaero was able to:

• Identify potential clients within their niche market.
• Launch a targeted email campaign
• Analyze campaign performance to optimize their marketing approach.

Experience of the Collaboration

The collaboration with Drimble Data was more than just about receiving data—it was about strategic guidance. “ Drimble Data also advised us to first send a direct mail and then see how it works. After that, maybe start calling people. So that’s step two, but we’ll see how that goes,” Marc shares.

Results & Impact

The results of the first email campaign were impressive, thanks to the high-quality B2B prospecting database provided by Drimble Data:

• Open Rate: 50% (far above industry standards).
• Click Rate: 1.4%.
• Bounce Rate: 20%.
• Unsubscribe Rate: 4.7%.

“We just started last week. Last Friday, we sent out the first email—the direct mail to the target group,” Marc shares. “The next morning, we saw that 50% of people opened it. That was amazing.”

These metrics validated the effectiveness of Drimble Data’s precision in targeting the right audience.

Future Plans

With the success of their pilot campaign, Exxaero has outlined a clear plan of action to build on their achievements:

• Refine their strategies based on the insights from the campaign performance.
• Transition to follow-up phone calls to engage with interested leads more personally.
• Explore further opportunities with Drimble Data to reach additional target groups and expand their market presence.

“This is a market where people don’t naturally think, ‘Should I book a private flight?’ It’s not very common,” Marc notes. “But with Drimble Data’s support, we’ve already seen success and can now think about the next steps to expand.”

Conclusion

Through the collaboration with Drimble Data, Exxaero has unlocked new ways to connect with their niche audience. By leveraging high-quality B2B prospecting data and strategic insights, they achieved remarkable results, including a 50% open rate within the first morning of their campaign.

This partnership not only delivered immediate impact but also laid the groundwork for sustainable growth in the private aviation market. For Exxaero the journey with Drimble Data is just beginning—showing that the right data can truly transform even the most exclusive industries.