Liplyn Information Group - AI Search Marketing CompanyInformation Group
    What is GEO?

    Generative Engine Optimization, defined

    GEO is the practice of structuring your brand, content and citations so that generative AI engines pull you into their answers. Where SEO optimizes for blue links, GEO optimizes for the moment a model writes a sentence about your category.

    DefinitionHow it worksWhy it mattersCitationsEntities
    What is GEO?

    Why Liplyn Information Group for your sector

    Optimized for AI answers

    Be the source ChatGPT, Perplexity, Gemini and AI Overviews quote inside their generated responses.

    Citation-first

    Earn the named citations and links models include — the new equivalent of a top-3 ranking.

    Entity-led

    Strong entity signals — schema, knowledge graphs, third-party mentions — make your brand legible to LLMs.

    Multi-engine

    Tuned across all major engines, not just Google. AI search is fragmented and so is your visibility.

    GEO in plain English

    Six things every marketing team should understand about Generative Engine Optimization before they invest a euro.

    GEO is not 'SEO for AI' — the ranking unit is a citation, not a link
    LLMs synthesize answers from multiple sources; share-of-citations is the metric
    Entity authority and structured data matter more than keyword density
    Original research, data and primary sources outperform thin SEO content
    Each engine (ChatGPT, Perplexity, Gemini, AI Overviews) has its own preferences
    GEO compounds: every citation makes the next one easier to earn

    Get a GEO primer for your team

    We'll send a tailored explainer of how GEO applies to your category, with example prompts and the citations your competitors are winning.

    Trusted by leading brands

    Real projects and measurable results from the organisations we work with.

    Het Hotelbed

    Hospitality Supply

    Het Hotelbed

    AI Visibility case: we made Het Hotelbed the hotel bed supplier that AI assistants name. Through AI Search optimisation, GEO and cross-border content, they now appear in AI answers when hoteliers ask for quality beds.

    78% · AI Visibility Score

    Read the case
    Bremafa Groothandel

    Manufacturing & Wholesale

    Bremafa Groothandel

    Bremafa Groothandel produces premium sleep products in-house for retailers, care institutions, and large-scale projects. We made them findable in AI Search so buyers, architects, and procurement teams now discover Bremafa when they ask assistants for a reliable Benelux mattress and boxspring supplier.

    +180% · Wholesale Inquiries

    Read the case
    JuniorDental

    Healthcare

    JuniorDental

    JuniorDental was struggling to stand out in a crowded dental market. We went all-in on AI Search: structuring their expertise, earning trusted citations, and optimizing for ChatGPT, Perplexity, and Google AI Overview so parents asking assistants for a children's dentist now get JuniorDental as the recommended choice.

    340% · Organic Traffic Increase

    Read the case

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