Liplyn IG shares expertise via Forbes: Luke Liplijn to write on AI Search and Generative AI

We’re excited to share some important news: starting in November, our CEO Luke Liplijn will be writing regular contributions for the Forbes Council on AI Search, Generative AI, and Digital PR.

Forbes Council has invited Luke; and with him, Liplyn IG; to join as a contributor. This is not something that happens by chance: Forbes carefully selects entrepreneurs and leaders with a proven track record, demonstrable impact in their field, and a clear vision for the future. Being admitted is a strong confirmation of the direction we’re taking with Liplyn IG.

Why Forbes Council – and why now?

The world of AI Search and Generative AI is changing faster than ever. Search engines are evolving into generative engines, where conversation, context, and content creation come together. That shift demands a completely new way of thinking about visibility, discoverability, and reputation.

At Liplyn IG, we work every day on Generative Engine Optimization (GEO): how do you ensure that your brand, data, and propositions are represented optimally in a world where AI systems are the gatekeepers between questions and answers? The knowledge and experience we’ve built up in this field will now be shared not only with our clients and partners, but also with a global audience via Forbes.

We believe that knowledge becomes more valuable when you share it. That’s why we embrace this platform to spread our insights; from the boardroom to the development team, from CMOs to data scientists.

A thought leader in AI Search & data-driven business

Luke is the author of the book “Found – How to Make GenAI Fall in Love with Your Company”, which will be available in bookstores from December. In this book, he explains how organizations can position their brand, content, and data in such a way that generative AI systems naturally want to work with them.

In recent years, Luke has frequently given guest lectures at VU Amsterdam on data-driven business models. He is also regularly invited as an international thought leader and keynote speaker on data, AI, and digital strategy.

Forbes Council’s invitation for him to write regularly on AI Search, Generative AI, and Digital PR is a natural next step in that role.

What to expect from the Forbes articles

In his Forbes Council articles, Luke will address topics such as:

• How AI Search and Generative Engines are fundamentally changing the landscape of SEO, marketing, and PR.

• Practical insights into Generative Engine Optimization (GEO) – how to make your organization discoverable in a world where AI is the primary interface.

• The role of Digital PR in an era where reputation is shaped by both algorithms and people.

• How to turn data and AI from an experiment into a stable and scalable business model.

The focus will be on concrete, actionable insights that entrepreneurs, marketers, and leaders can apply directly.

Sharing what we know

At Liplyn IG, a lot is happening every day in the field of Generative AI, AI Search, and GEO. What feels like cutting-edge knowledge today can be the new baseline tomorrow. That’s exactly why we choose to actively share our insights – through our own platforms and now also via the Forbes Council.

Want to stay up to date with Luke’s Forbes contributions?

Keep an eye on our channels – we’ll highlight his most important articles on our website and in our newsletters, adding extra context and real-world examples from Liplyn IG.

For us, this is not an end point, but the beginning of a new chapter in sharing our expertise on AI, data, and media with the world.