The latest trends in AI search optimization, digital marketing and more.
Part 1 — New Business Radio
With Luke Liplijn — Liplyn Information Group
Luke Liplijn explained it all in a Business Update.
Watch the full broadcast on New Business RadioMore and more business decisions no longer start with Google, but with AI. Customers ask their questions to ChatGPT, Perplexity and other smart assistants that answer instantly. What does that mean for the visibility of organisations? How do you make sure your company stays relevant and findable in a world of AI Search and Agentic AI? At the same time many organisations struggle with another challenge: how do you apply AI and data in practice to work smarter and build competitive advantage?
In this Business Update, host Ron Lemmens spoke with entrepreneur and AI expert Luke Liplijn. For over twenty years he has helped organisations get value from data, AI and digital technology. Through his company Liplyn Group he supports entrepreneurs and organisations on digital visibility, AI adoption and the strategic use of data. Now that AI is becoming more accessible for SMEs, new opportunities — and new challenges — are emerging.
Anyone who wants to stay visible in a fast-changing market cannot ignore these developments. What impact does AI Search have on marketing and findability? Why does Liplyn believe 2026 will be the year of Agentic AI, and which steps can entrepreneurs take today to avoid falling behind tomorrow?
New Business Radio produces dedicated updates & podcasts to inform every sector. The updates are broadcast on New Business Radio and the podcast is distributed through all well-known podcast channels (including Spotify & Apple Podcasts) and social media.
These updates offer a different perspective. Beyond traditional news, entrepreneurs share what is happening inside their company or sector and how they deal with it. Which opportunities arise and how can an organisation move optimally in times like these?
During the non-stop hours on New Business Radio you always hear the most interesting updates on innovation and sustainability.
How the medallion architecture (bronze, silver, gold) turns raw data into trusted data products — with layer rules, naming conventions, governance and common pitfalls.
A practical, vendor-neutral comparison of Databricks and Snowflake on architecture, cost, governance, AI workloads and migration effort.
Municipalities must optimize website structure and online content for AI Search. This helps citizens find the right, accurate information faster through Google, ChatGPT and other AI search engines.
Route optimisation, network design and delivery windows: how geospatial data cuts kilometres, cost and emissions in logistics operations.
Where does a tree deliver the most cooling, water storage and health benefit? Geospatial analysis turns urban greening from a wish list into a ranked investment plan.
How geospatial analysis shortens planning decisions: site selection, capacity checks and scenario modelling under the Dutch Omgevingswet.
Geographic household and lifestyle segmentation shows which neighbourhoods are ready for the energy transition and where liveability needs attention first.
How geospatial analysis of business parks, charging behaviour and grid capacity helps companies flatten their morning peak and avoid grid congestion.
Data quality, storage, backup and recovery as the foundation under AI.
Event streams and live decisions instead of yesterday's batch report.
Turning public data into commercial data products your customers pay for.
Reliable pipelines, ELT and orchestration that keep data trustworthy end to end.
Specialist models in production, monitored, versioned and continuously improved.
Dashboards and metrics leadership actually uses to make decisions.
Ownership, catalogue, lineage and compliance without slowing teams down.
Real estate is going digital fast. Discover the key cybersecurity sub-markets, from mortgage data and payment fraud to proptech and smart buildings.
Data debt is the compounding cost of shortcuts in your data. Learn how it forms, what it costs, and how data quality management, tooling and governance pay it down.
Liplyn partners with HaxUnit, combining 20 years of data and AI Search expertise with continuous attack surface monitoring and NIS2-readiness support.
Liplyn launches Liplyn Academy: training in AI Search Visibility, Vibe Coding and Agentic AI to prepare organizations for the AI search economy.
Private equity firms need more than AI pilots. See how Liplyn helps portfolio companies become AI-ready, turn data into value, drive adoption, and strengthen exit readiness.
From reactive to proactive: Sarah gets weekly briefings, competitor analysis, distribution recommendations, content repurposing, and smart follow-ups.
Some brands appear everywhere in AI answers; others stay invisible. The Matthew Effect explains why visibility compounds in AI Search — and how to use it deliberately.
Automatically generate a full 30-day content calendar based on your keywords, GSC data, and tone of voice. Directly connectable to WordPress, Wix, Zapier, and more.
Discover how the CMO Agent transforms your marketing strategy. From SEO analysis to content creation — all based on your own business data.
Liplyn Information Group is a member of SEO Brein, the leading SEO community in the Netherlands. Discover how this partnership strengthens our AI Search and GEO services.
The book Found by Luke Liplijn is out. A practical guide to AI Search, GEO, and how to keep your brand visible in ChatGPT, Perplexity, and Gemini.
Luke Liplijn was a guest on Business Class with Harry Mens on RTL7. He shared his vision on AI Search, the Liplyn platform, the book Found, and investment opportunities through bonds.
The AI SEO Panic: Why Google Doesn’t Care How You Create, Only What You CreateFact vs.
Beyond the Search Bar: How to Master Content Distribution & AI Visibility with Liplyn Let’s be honest: the life of a modern marketer often feels like...
5 AI Marketing Myths to Leave Behind in 2025 Marketing teams have spent the last several years experimenting with generative AI.
From SEO to AIO: How Reddit Marketing Can Boost Your Discoverability in Search and AI Answers Reddit isn’t “just social.
Liplyn IG acquires Datafloq. com, the international platform that for more than twelve years has focused deeply on data, AI and emerging technologies.
Luke Liplijn, CEO of Liplyn Information Group, discusses GEO, the rise of AI search platforms like ChatGPT and Perplexity, and why companies must rethink their visibility strategy.
Programmatic SEO and Programmatic GEO Turning structured data into scalable visibility For years, marketing teams have been told that success in search...
Forbes Council has invited Luke; and with him, Liplyn IG; to join as a contributor.
Top GEO Tool Options to Elevate Your AI Search Visibility The digital marketing landscape has experienced a fundamental transformation.
Building Brand Trust: The Psychology Behind “As Seen On” Badges “As Seen On” badges work because they compress third-party credibility into a tiny...
How to Write a Press Release That Gets Picked Up by News Sites Why this guide works (and why press releases still matter).
What Chief AI Officers Need to Know About AI Search Generative AI is transforming how customers search and discover information online.
com/wp-content/uploads/2025/10/Screenshot-2025-10-31-at-22. png) ## What Is BrandBooster.
The Playbook for Cross-Border Media Distribution: How to Aim Your Story Where It Actually Lands Expanding across borders demands more than blasting your...
Recent studies show UK websites have experienced significant drops in traditional search traffic, prompting a shift from conventional SEO towards...
Generative AI in Elections (2024–2025): Global Usage and Regional Patterns We could write a book about this.
Social Media Engagement and AI-Generated Answers: Boosting Company Visibility ## Introduction Generative AI is rapidly changing how people find information.
Evergreen content ensures that your brand and information are not only found by traditional algorithms, but also _understood_, _referenced_, and _cited_...
While your reputation fuels steady deals locally, buyers and sellers who start online can’t find you; yet leaner competitors scoop up those searches by...
How AI has changed PR distribution (and what to optimize for) Our practical playbook for AI‑driven PR that lifts brand visibility across search engines...
What I didn’t expect was a complete paradigm shift in how people discover brands online.
Yes — here’s the Liplyn IG playbook (and when to bring in pros) You can absolutely handle a core set of SEO tasks in‑house — especially if you’re...
Unsure If You Need SEO or GEO. How Liplyn IG Helps Determine What’s Best for Your Business The digital landscape has undergone a seismic shift.
How Digital PR Helps Brands Be Found in AI Search (GenAI Discovery Tools) Digital marketers and tech founders are witnessing a seismic shift in how...
This shift matters for recruitment and staffing companies, as well as any organization with a careers page.
It can understand what’s on the page, keep optional “browser memories,” and even actfor you via _agent mode_ (e.
Liplyn IG Launches in Dubai as the Region’s AI-First Digital PR Platform Dubai, UAE, 21 October 2025— [Liplyn Information Group](http://www.
Common Mistakes Restaurant Brands Make in Marketing and Solutions to Improve The Restaurant Marketing Reset: Simple, Proven Plays That Win in an AI-First...
GEO Evolved: Location Performance Optimization for Winning in AI Search The world of search is changing fast.
com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-21-2025-10_02_11-AM. jpg) In the realm of marketing communication, the ethical considerations and...
How to Measure Success in Generative Search: Key GEO KPIs Search is changing fast.
Case study for JuniorDental When [JuniorDental](https://juniordental. ae/) first approached BrandBooster, they were already a trusted name in pediatric...
Generative SEO (GEO) in 2025: How to make your brand discoverable across AI search & assistants Search is no longer just “10 blue links.
Introducing the New Designs of Our Specialized Job Boards We’re excited to unveil the fresh new designsof our specialized job boards: [Vacant.
nl Job Section Relaunched: 40,000+ Vacancies Now Live For more than a decade, Drimble.
How Dutch open data (BAG, BGT, AHN, BRO, EP-Online, Klimaateffectatlas, CBS) supports real estate analysis, climate risk and portfolio management.
Unlock Smarter Recruitment with Liplyn’s Candidate Sourcing Solution Recruitment is changing fast.
🎬 Drimble TV: The Next Step in Dutch Streaming Liplyn IG and Talpa Network have joined forces to launch Drimble TV, a groundbreaking streaming platform...
_ Amsterdam, June 11, 2025: Dutch tech entrepreneur Luke Liplijn, known as the founder and former CEO of Matrixian, is taking a new step after twenty...
From Click to Hire: Recruitment Analytics, Scoring Models & the Future of Talent Acquisition Recruitment is moving from gut-feel to data-driven precision.
Welcome to Our New Office in Hilversum From Amsterdam to Hilversum – A New Chapter Begins.
Discover insights about AI: The Future Is Now. Expert analysis and strategies from Liplyn's digital marketing team.
How to Build a Data Business – TIAS. com/wp-content/uploads/2025/05/shutterstock_174265457.
Unlock the Power of HNWI Insights To succeed in the competitive luxury goods market, reaching the prospective audience is key.
nl continues as a brand under Liplyn IG Amsterdam – [Informatief. nl/) de naam verklapt het al, een informatief online platform voor mensen die opzoek...
Marketing agency Hoysem achieves success with Drimble’s Branded Articles.
Web Wings increases online customer visibility with Drimble _An interview with Nick Karip, Co-owner and Project Manager at Web Wings_.
Drimble: Publisher of the Month. com/wp-content/uploads/2025/02/WhatsApp-Image-2024-10-01-at-17.
nl, and Techniekvacaturebank. This merger of two media companies creates a strong and complementary portfolio of news websites and marketplaces.
Why a Branded Article on Drimble is a Smart Choice for Your Online Visibility.
nl Chooses Drimble to Strengthen Brand Awareness and SEO. com/wp-content/uploads/2025/02/Online-Store-Launch-with-Device-Mockup-Twitter-Post-3840-x-2160-px...
Exxaero Reaches New Heights with High Quality B2B Prospects. com/wp-content/uploads/2025/02/Case-Study-1.
Drimble Receives a Subsidy to Combat Fake News with AI The Province of North Holland has awarded a subsidy to Drimble, the largest Dutch news aggregation...
ANP and Drimble are expanding the collaboration Drimble is a news and information platform with a focus on local news.
Launch: Liplyn Advertisment Network (LAN) Liplyn IG Launches Proprietary Advertisement Network Through Drimble.
The entrepreneurial journey of Luke Liplijn, founder and CEO of Liplyn Information Group. From data-driven innovation to AI Search Visibility, Drimble.nl and the future of media.
Data lakes and data warehouses are both essential, but serve very different purposes. Discover the differences and choose the right storage strategy for your organisation.
Data quality is the foundation of reliable decisions. Discover 10 practical strategies to cleanse, standardise, govern and monitor your data, supported by Liplyn Information Group.
Data governance is the backbone of reliable, compliant and data-driven organisations. Learn the three essential steps to set up a strong data governance programme with Liplyn Information Group.
Discover proven strategies to optimize your data storage: classification, compression, deduplication, cloud storage, archiving, and continuous monitoring.
“Het is altijd inspirerend om in gesprek te gaan met ambitieuze professionals die de manier waarop data wordt ingezet in moderne bedrijven opnieuw...
Discover why outdated data storage methods hurt your business and how modern strategies like cloud storage, compression, and archiving save costs and improve security.
Learn why data transformation and optimized data architecture are essential for innovation, efficiency, and competitive advantage in the digital age.
Data is the fuel that powers modern organisations. Discover how Liplyn Information Group helps you implement data management successfully, from strategy and security to scalability.
Many companies struggle with poor data quality, data leaks and privacy compliance. Discover how Liplyn Information Group helps you build a solid Data Governance Framework that fully complies with GDPR.
Discover why high-quality data is essential for reliable analytics, cost savings, and customer satisfaction — and how Liplyn Information Group helps you improve it.
Discover how moving data engineering to the cloud reduces infrastructure costs, optimises resource management, and improves scalability — with Liplyn Information Group as your implementation partner.
Learn how a well-designed data strategy improves customer insights, optimises processes, and enables predictive analytics — with Liplyn Information Group as your consulting partner.
Discover how data profiling strengthens quality management by uncovering inconsistencies, improving accuracy, reducing risk, and optimising business processes.
This transition marks a new phase for Drimble, following a strategic decision by its former parent company, Matrixian Group, to focus more on data and AI...
Learn why a robust, scalable data infrastructure is essential for modern business success and how Liplyn Information Group designs, implements, and optimises yours.
We'd love to explore how you can get more out of your data, AI and digital visibility.
Book a meeting
